Last updated: 9 October 2026
This policy explains which cookies and similar tools vlsagency.com uses. The site is run by VLS AGENCY SRL (Via delle Industrie 25/4, 30175 Venezia, Italy, info@vlsagency.com) and follows the Italian Data Protection Authority guidelines of 10 June 2021.
In short
Without your consent the site only uses technical tools it needs to work. Google Analytics and Google Ads cookies are activated only if you press "Accept" in the banner. If you decline or close the banner with the X, no Google cookie is set and the site works anyway. You can change your choice at any time from "Cookie preferences" at the bottom of every page.
Technical tools (always on, no consent needed)
| Name | Purpose | Duration |
|---|---|---|
| vls_consent (browser local storage) | Remembers your cookie choice, with date and version | 6 months, then we ask again |
| gclid, utm_source, utm_medium, utm_campaign, utm_term (browser session storage) | Keep the reference of the campaign you came from, to link it to your request if you send one | Until you close the tab |
Third-party cookies (only with your consent)
| Service | Purpose | Duration |
|---|---|---|
| Google Analytics 4 (Google Ireland Ltd) | Site usage statistics: pages visited, where visits come from, buttons and forms used, in aggregate form. IP address not stored, Google Signals and ad personalisation turned off. We never send names, emails, phone numbers or text written in forms to Analytics. | For example _ga and _ga_* up to 14 months |
| Google Ads (Google Ireland Ltd) | Conversion measurement: knowing how many requests, calls or emails come from our ads. When you send a request, the email and phone number you wrote are sent to Google Ads in encrypted form (SHA-256 hash, not readable), only to attribute the request to the ad you came from ("enhanced conversions"). We do not use this data for personalised advertising. | For example _gcl_au up to 90 days. Google's cookie list and durations: policies.google.com/technologies/cookies |
Embedded content
The home page video is served from our own server, with no external services and no cookies. Fonts are also served from our own server, with no calls to external services.
How to manage cookies
- From the "Cookie preferences" link at the bottom of every page you can give or withdraw consent at any time.
- You can also delete cookies and site storage from your browser settings.
To learn how we handle request data, read our privacy notice.